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Forget Fast Fashion

ANATJARI is based in the tranquil rural countryside of the Quercy region of south west France and it is the seasonal palette of the surrounding oak forests, the moss covered rock outcrops and the warm limestone of the stone built dwellings that form the basis for the colour pallettes utilized in ANATJARI garments.


Ulee is the inspiration behind the brand and is designer, seamstress, photographer, web site compiler and sales manager in between looking after her menagerie of animals and a husband and helping to look after a century old stone house and four hectares of forest and wild flower meadows grazed by her sheep.

With such a hectic life it is one of life's ironies that the whole ethos of the ANATJARI label is about being slow, atleast when it comes to fashion....

"Consumer demand can revolutionise the way fashion works as an industry. If everyone started to question the way we consume, we would see a radically different fashion paradigm." [Carry Somers, co-founder of Fashion Revolution.]


ANATJARI is all about perfecting those small details that elevate a garment from just something to wear to something that tells a real story about who you are and what you believe in. 


From the low-impact dye palettes used and the quality of the couture to the finishing touches and applications, Anatjari garments embody the quintessential core values of the slow fashion movement.


ANATJARI advocates for Customers to buy better-quality garments that will last longer and for fair treatment of animals, people and the planet.


Slow fashion encourages Customers to buy fewer garments, less often. Instead of purchasing dozens of cheap clothes, conscious consumers invest in higher quality pieces made from more sustainable processes that emphasize the art of clothes making and celebrate the skills of craftspeople. 


Instead of mass-producing garments cheaply and quickly, slow fashion production is about creating a piece to last by using high-quality materials, well thought out transitional designs, and durable construction.


For individuals, slow fashion purchasing habits means buying less, but better. A slow fashion mindset is all about choosing well — it’s about picking well-made items that are built to last and also selecting pieces that fit your lifestyle and body well, to ensure they’ll not only be durable but will actually be useful for years to come.




- Vivienne Westwood (October 2014) -

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